Pay us last, or not at all.

We're not asking you to. Every screenshot and every number on a page like this is easy to make up, and you've probably been shown a few. The brands we run don't want their spend and their angles sitting on somebody else's website for their rivals to read either. The only proof worth anything is your own account, and the whole offer is built so you can get that proof without paying for it.

The catch is that we choose. We only fund brands we expect to win with, because the money we put in has to come back, so the product has to sell and the site has to convert. How it comes back is agreed in writing before a dollar goes out. If we don't think it'll work, we'll tell you that instead of taking the bet.

Nothing stops you. Some people will do exactly that. It's our risk to carry, not yours, and it's a cheap way for us to find the brands worth keeping. People who get a good month rarely go looking for a worse one.

True, and we're not going to pretend otherwise. Your media budget is real money and some of it goes into tests that don't pay. That's how any account finds a winner, and anyone who tells you different is selling. What we can do is keep whatever is already working alive while we test small beside it, and cut the losses early. And if the budget itself is what's holding you back, that's exactly what funding is for.

Usually you do, on your own card, inside your own Business Manager. That money never touches us and you can switch it off yourself at any hour. If we're funding it, we cover the spend instead. Either way you watch every dollar as it goes out, and the pixel and the creative are yours when it ends.

A dead account pays us nothing. We only earn on the accounts that stay, so wasting your month is the fastest way for us to work for free. Before you say yes you talk to the people who will actually be in the account, not a salesperson who disappears after the call.

A specialist knows your buyer on day 1. We don't, and we won't act like we do, so we read your reviews, your returns, your best sellers and the ads your rivals keep paying to run. The part that never changes is how money gets bought and moved on 1 platform, and that's where most accounts are actually losing.

Most brands that apply do. Keep them. Give us a slice of the spend, or a market they aren't touching, and look at the numbers after a month. If ours don't beat theirs, you paid nothing to find that out.

Days, not months. There's nothing to pay and nothing to clear, so there's no scope document and no procurement round. You give access, we read the account, and creative starts the same week.