You paid the last agency first.
Pay us last, or not at all.
Plauqe buys Meta ads for brands in every niche. No setup fee, no retainer, nothing due on day 1. If you don't like the work, you don't pay us and we hand the account back.
Nothing is due until you want a second month.
That is the whole arrangement. There is not a longer version of it sitting in a contract somewhere.
You pay $0.
No deposit, no setup fee, no retainer. We take the account, read everything on it, and start buying.
You want another month.
That is when the number gets agreed, in writing, with a real month of results on the table to set it against. Nobody has to guess a price in advance, which is the part that usually goes wrong.
You pay $0 and we stop.
Not happy means you look at the month and decide you don't want a second one. You don't have to prove it, argue it, or point at a number. It all ran in your own ad account, so we pull our access out and the ads, the pixel and the data stay exactly where they are. No invoice follows you.
At the end, by the brands that want another month. That is the whole model. When an account is making money, paying us is an easy conversation. When it is not, we haven't earned anything and we don't want it. That is exactly why we're careful about which brands we take.
We turn most brands down.
There is no catch here, there is a filter. That $30 million is already running, so we don't need the next account to fill the desk. We only make money on brands that work, so we only start the ones we think we can win with.
Everyone who applies
Most of them we never work with. That isn't a verdict on the brand. It's what happens when you only get paid on the other side.
Somebody already buys it
We don't need big numbers. We need proof that a stranger paid full price for it and kept it. We grow a thing that sells. We're not the ones who find out whether it sells.
There's room in the price
There has to be enough room between what it costs you and what you sell it for to pay for ads and still leave you something. If the offer only works at a $6 cost per order, no buyer alive fixes that, and we'll tell you so.
Numbers we can actually read
We have to see which ad made the sale. Meta counts the same purchase more than once, so if the store can't tell us the truth we're guessing, and we don't buy on guesses.
You can survive the volume
We can spend faster than most brands can ship. An account that goes dark for 3 weeks waiting on stock never gets its footing back.
Someone can say yes today
We need 1 person who can approve an ad the same day. An account that waits a week on sign off loses to one that doesn't.
The ones we take
A small number at a time, so there's a real buyer on every account instead of a name on a slide.
A no from us is not a verdict on your brand. It usually means the money would go out faster than it comes back, and we would both find that out with your stock and our time.
What happens on the desk, every week.
Not a monthly report ritual. This is the loop, and once it starts it doesn't stop until you say so.
Read
We open last week's numbers before touching anything. Ad by ad, day by day, out of your store and not out of the platform.
Write
New angles and new scripts every week, not only when something breaks. Almost all of the result comes from what the ad says.
Build
Statics, video, and the pages that sit between the ad and the checkout. Shipped continuously, not in a monthly batch of 3.
Test
New ads go live on small budgets, right beside the ad that's beating everything else. Broad targeting, 1 concept per ad set.
Move
Losers go off early. The budget walks over to whatever is still paying, the same day, not at the end of the month.
Every niche. Not 1 vertical.
Whatever is wrong with your account this month, we've probably seen it in another account this month. That is the part you are really buying.
If your category is not on this list it is not a problem. It only means we ask more questions before we say yes.
The ones you are actually thinking.
Terms like these make people suspicious, and they should. Here is the awkward half.
There are no logos and no case studies on this page. Why would I believe you?
We're not asking you to. Every screenshot and every number on a page like this is easy to make up, and you've probably been shown a few. The brands we run don't want their spend and their angles sitting on somebody else's website for their rivals to read either. The only proof worth anything is your own account, and the whole offer is built so you can get that proof without paying for it.
What stops me taking a free month and then leaving?
Nothing stops you. Some people will do exactly that. It's our risk to carry, not yours, and it's a cheap way for us to find the brands worth keeping. People who get a good month rarely go looking for a worse one.
Nothing up front is still not zero risk. My ad budget is my money.
True, and we're not going to pretend otherwise. Your media budget is real money and some of it goes into tests that don't pay. That's how any account finds a winner, and anyone who tells you different is selling. What we can do is keep whatever is already working alive while we test small beside it, and cut the losses early.
Who pays for the ad spend, and who holds the account?
You do, on your own card, inside your own Business Manager. That money never touches us. You can watch every dollar as it's spent and switch it off yourself at any hour. When it ends, for any reason, the account, the pixel and the creative are already yours because they never left.
If I'm not paying you, what stops you putting a junior on my account?
A dead account pays us nothing. We only earn on the accounts that stay, so wasting your month is the fastest way for us to work for free. Before you say yes you talk to the people who'll actually be in the account, not to a salesperson who disappears after the call.
You run every niche. Isn't a specialist better?
A specialist knows your buyer on day 1. We don't, and we won't act like we do, so we read your reviews, your returns, your best sellers and the ads your rivals keep paying to run. The part that never changes is how money gets bought and moved on 1 platform, and that's where most accounts are actually losing.
We already have someone buying our media.
Most brands that apply do. Keep them. Give us a slice of the spend, or a market they aren't touching, and look at the numbers after a month. If ours don't beat theirs, you paid nothing to find that out.
How fast can this start?
Days, not months. There's nothing to pay and nothing to clear, so there's no scope document and no procurement round. You give access, we read the account, and creative starts the same week.
Send it in. We'll tell you yes or no.
6 fields, about 2 minutes, and it costs nothing to find out. A buyer reads it, not a filter.